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TeachMeFinance.com - explain long long -- refers to the ownership of stock, futures , cash commodities or financial instruments, specifically to the purchase of such securities with the intention of holding them in anticipation of a price increase. "I am long 100 Freddie Mac," means the investor owns 100 shares of Freddie Mac stock. See short. short -- the activity of selling something prior to owning it. In securities markets, selling short means a trader sells a futures contract or makes a forward contract for the sale of a cash commodity or instrument without owning what is sold. The trader must then buy an identical amount in order to deliver what has been sold. The trader will make a profit in a market with declining prices, since he will buy for a price less than the previous price at which he sold. See long.
Long -- A speculator who has bought stocks is long long of stocks ; he is a bull. The opposite of this term is short and a speculator who is short of stocks is a bear. On the London Stock Exchange it is the custom to say that a speculator is bull of stocks instead of long of stocks as is said on the New York Stock Exchange. Likewise, a speculator is said to be bear of stocks instead of short of stocks as is said on the New York exchange. About the author
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