TeachMeFinance.com - explain Generic advertising and promotion
Generic advertising and promotion The term 'Generic advertising and promotion ' as it applies to the area of agriculture can be defined as ' The promotion of a particular commodity without reference to a specific producer, brand name, or manufacturer. Because individual producers of nearly homogeneous agricultural commodities cannot easily convince consumers to choose one egg or orange or a single cut of beef over another, they join together in commodity promotion programs to use generic advertising to expand total demand for the commodity, thereby helping their own sales as well. Activities are intended to expand both domestic and export demand; examples include advertising, nutrition education, research to improve product quality and appeal, market research studies, and technical assistance. These activities are often self-funded through assessments on marketings called check-off programs'.
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