Definition of test market

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TeachMeFinance.com - explain test market



test market -- Process of conducting a small-scale promotion or introduction of a good in order to gather information useful in a broader promotion or product introduction.



About the author

Mark McCracken

Author: Mark McCracken is a corporate trainer and author living in Higashi Osaka, Japan. He is the author of thousands of online articles as well as the Business English textbook, "25 Business Skills in English".


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