TeachMeFinance.com - explain features/benefits
features/benefits -- Approach to promoting based on the understanding
that a product's FEATURES are of little importance to the
customer unless they are a source of BENEFIT to the customer.
About the author
Copyright © 2005 by Mark McCracken, All Rights Reserved. TeachMeFinance.com is an informational website, and should not be used as a substitute for professional financial or legal advice. TeachMeFinance.com and its owner recommend consultation with a professional financial advisor prior to any investment or financial decision. Please read our disclaimer.