Definition of features/benefits

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TeachMeFinance.com - explain features/benefits



features/benefits -- Approach to promoting based on the understanding that a product's FEATURES are of little importance to the customer unless they are a source of BENEFIT to the customer.



About the author

Mark McCracken

Author: Mark McCracken is a corporate trainer and author living in Higashi Osaka, Japan. He is the author of thousands of online articles as well as the Business English textbook, "25 Business Skills in English".


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